Greg Baker, on November 6, 2006
Customer Focus – We’ve all seen numerous articles and countless books written on developing customer focus. It is a theme that has been prevalent over the past two decades. Every organization seems to be talking about becoming customer-focused, customer-centric, or customer-centered. Given that circumstance, what is creating the drive to become customer focused? Why are so many companies concentrating on creating a customer focused strategy? What is triggering all of this?