Greg Baker, on May 5, 2007
In our article series we’re addressing a common challenge – how do we drive our businesses toward developing customer focus? This article will focus specifically on developing customer focused operations.
As we previously stated, the journey to implementing customer focus involves all parts of an organization, including:
Greg Baker, on January 5, 2007
As we discussed in last month’s article, many companies and organizations are working at developing customer focus in some fashion. Highlighting the individual level, this article discusses strategies and approaches for developing customer focused people.
To successfully implement customer focus, we have found that businesses need to focus on incorporating the customer into four areas. (more…)
Greg Baker, on December 5, 2006
As we discussed in last month’s article, companies and organizations around the world are concentrating on implementing customer focus strategies. Most organizations make the claim that they are customer focused or customer centered (who wouldn’t?). Yet some look more customer focused than others. Unfortunately, it’s not enough to simply make a decision to become customer focused. That would be like buying a guitar, taking one lesson, and declaring yourself a master musician.